Viral Marketing Campaigns That Share Themselves (Spanish, Multisub)

Learn to train your nose to create the most contagious viral campaigns Internet and social networks have changed the way we consume information and, nowadays, it is not unreasonable that a home video like the goodbye to Chimuelo can be compared in impact to a multi-million dollar campaign of a brand like Nike or Dove. Welcome to the era of viral marketing.

In this course you will learn the keys to create the most contagious virals from the hand of Renato Farfán, General Creative Director at YoupanquiBBDO, and winner of prestigious advertising awards such as Cannes Lions, Clio and Ojo de Iberoamérica, on multiple occasions.

What will you learn in this online course? The course will begin with an introduction to viral marketing and what you can achieve by running a viral campaign. You will know the power of social networks and the influence they exert on the masses.

After having the basic notions about viral marketing, you will go to know what are the steps to make a campaign. You will start knowing the brand and its audience. Then, you will learn about viral or advertising campaigns similar to the brand of your choice.

After obtaining this information, you will learn about how a campaign is organized with time or without planning time, and you will choose the hashtags to use and the product you want to make viral. To finish the stage of organization and planning, you will define which ecosystem of networks is the best to launch your viral.

Also, you will see what decisions and actions to take in the execution stage of your campaign, depending on the success obtained. You will get recommendations on what to do if your viral was contagious and what to do if it did not come to life. To complete this stage you will know the importance of a good copywriting .

Finally, you will learn to analyze a campaign, the metrics of the successes, the errors and what could be done.

What is this course’s project? You will plan a viral campaign for a brand of your choice.

Who is this online course for? To all those who want to convert their brand, or the brand they manage, into the most important conversation topic in networks through strategies relevant to the audience.

Requirements and materials You will need a smartphone and a lot of desire. A computer will also come in handy.

01 – Hi, Im Nato 02 – Influences 03 – What is viral marketing 04 – Is it hard to make a Viral 05 – The Power of Social Networks 06 – That is contagious 07 – Defining the brief 08 – Campaigns with time and without time 09 – Viral Planning 10 – Defining the Idea 11 – Action plan 12 – Crafting vs. Timing 13 – Visual of the Campaign 14 – Taking out the best copy 15 – Fire the gunpowder 16 – Prolonging the viral 17 – If it does not turn on 18 – Metrics 19 – Final project Viral Marketing Campaigns That Share Themselves_Subtitles.7z

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