Release date:2022, October

Author:Andy Woynarowski

Skill level:Beginner

Language:English

Exercise files:Yes

About This Class

Introducing the “Design Thinking Masterclass Book – Design [RE] Thinking: Reimagining Innovation for the New Normal”, completely updated for 2021! This book by Andy provides all the tools discussed in the course, making it the perfect companion to follow along with the course content. With a perfect blend of theory and practice, this book will guide you in mastering design thinking.

Moreover, the course content itself is presented in a vlog format with 4.5 hours of knowledge-packed content, making it engaging and convenient for learners. With 30 methods fully integrated into the design thinking process, you will be able to apply these tools to any design challenge presented to you.

The course also includes 94 resources for you to download, including the entire e-book on Design Thinking worth 30 USD. This is the only course on the market that not only explains the high-level process of design thinking but also goes through each step in detail. You will work on an actual business case example, using design thinking to create the restaurant experience of your dreams.

By the end of this course, you will have learned 29 methods that are fully integrated into one design thinking process, covering areas such as business requirements analysis, customer research, problem definition, ideation, prototyping, testing, and impact delivery. You will be able to tackle any design challenge presented to you, understand the perspective of your customers, and deliver the experience designed to prepare your or your client’s business.

In summary, this design thinking course covers everything you need to know about design thinking, from start to finish. You will be equipped with the necessary tools to create impactful designs and become a design thinking legend.

In this Design Thinking Course, you will learn:

How to tackle any design challenge presented to you How to conduct customer research and use the results to your advantage 29 methods fully integrated into one design thinking process How the entire design thinking process works, enabling you to create your own exciting methods How to prepare your or your client’s business for the delivery of the experience designed – a unique aspect not covered in any other course.

01. Welcome to the Design Thinking Masterclass 02. My Way of giving back 03. Introduction to Design Thinking 04. Past and current challenges 05. Areas of Business Impact 06. Lecture 4 Commodities, Products, Services and Experiences 07. Design Thinking Process 08. Business context of the project 09. Business Hypothesis – Introduction 10. Design Vision – Introduction to the tool 11. Design Vision – tool breakdown 12. Design Vision – Restaurant example 13. Business Goals – Introduction 14. Business Goals – tool breakdown 15. Business Goals – Restaurant example 16. Stakeholder Mapping – Introduction 17. Stakeholder Mapping – tool breakdown 18. Stakeholder Mapping – Restaurant Example 19. Archetype creation – tool breakdown 20. Archetype creation – Restaurant Example 21. Business Hypothesis Mapping – tool breakdown 22. Business Hypothesis Mapping – Restaurant Example 23. Business Hypothesis Mapping – Summary 24. Customer Perspective – Introduction 25. Recruitment Process 26. Research scenario – Introduction 27. Research scenario – Restaurant Example 28. Research Methods 29. Research Methods – description 30. Research methods – choosing the right method 31. Research Methods – In-Depth Interviews 32. Research methods – On-line Questionnaires 33. Research Synthesis 34. Business Hypothesis Validation 35. Customer Perspective – Summary 36. Design Challenge – Introduction 37. Experience Map Overlaps 38. Root Cause – tool breakdown 39. Design Challenge Definition 40. Design Challenge Prioritisation 41. Design Challenge Summary 42. Ideation – Introduction 43. Ideation Methods 44. Transformation Method 45. Brainwriting Method 46. Prioritising solutions 47. Ideation Summary 48. Prototyping – Introduction 49. Types of Prototyping 50. Prototyping Mindset 51. Prototyping Tools 52. Storyboarding using photographs 53. Storyboarding using pre-made kits 54. Prototyping – Summary 55. Testing – Introduction 56. Testing – Mindset 57. Testing Scenarios 58. Testing Methods 59. Observation Method 60. Shadowing Method 61. Guerilla Interviews 62. Validation Workshops 63. List of recommendations 64. Testing Summary 65. Impact Delivery – Introduction 66. Revisiting the entire process 67. To-Be Experience Map 68. To-Be Experience Map – Business Goals 69. To-Be Experience Map – KPIs 70. To-Be Experience Map – Risks 71. To-Be Experience Map – Change Management 72. Impact Delivery – Summary 73. Thank you very much! [Skillshare] Complete Design Thinking Masterclass – eBook included by Andy Woynarowski_Subtitles.7z

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