Release date:2022

Author:Pe Saldías

Skill level:Beginner

Language:Spanish

Exercise files:Yes

Learn to create a marketing strategy for your online publication In the digital world the amount of information is overwhelming and highlighting is becoming increasingly complicated, something that Pedro Saldías has successfully overcome by creating innovative proposals for fashion content and trends. In his 10 years of experience in digital marketing, he stands out for working at Agencia Raya (leading agency in creativity and innovation in Chile) and also for well-known brands such as Dolce & Gabanna and Tiffany & Co.

In this course you will learn to conceptualize a fashion and trends digital magazine full of fresh ideas, from strategy and development, to the launching campaign.

What will you learn in this online course? As an introduction, you will meet Pedro Saldías, who will speak to you about his vision of digital content and show you some of his works in fashion, design and trends. He will share with you his great influences and will explain in detail what content marketing is and what it is for.

You will carry out an analysis of fashion magazines, where you will identify the preferences of the different segments of the sector and you will understand in depth the different social networks, as well as how to work with influencers in your project and thus keep your content always current.

From the hand of Pedro you will start to develop your magazine. You will learn the keys to find a good name, define the editorial guide and develop the sections to attract the maximum attention of readers with relevant content.

You will continue to specify the visual line of the journal assessing the quality of the images and the importance of developing their own visual content. In addition, you will know the advantages of social networks and how to get the most out of them.

Finally, you will create a creative campaign to launch your digital magazine and, in addition, Pedro will give you some practical advice to maintain the quality of the content on a daily basis.

What is this course’s project? Conceptualize your own fashion and trends digital magazine, defining the editorial line, visual line, tone of voice and its different social networks to position it.

Who is this online course for? Students and professionals in marketing, advertising and fashion. Also influencers and content creators who want to generate communities around design, lifestyle and beauty.

Requirements and materials To complete this course you need to have a basic knowledge of fashion and trends. In addition to basic notions of social network management such as Tumblr, Instagram, Twitter, among others.

About the materials, you need a computer or computer.

01 – Hi, Im Pedro Saldías 02 – Vision of digital contents and Influences 03 – What is the creation of digital content, and what is it for 04 – Analysis of fashion magazines and trends 05 – Identification of the profile and ages of the target group 06 – Identification of social networks 07 – Web structure for the magazine 08 – Name and sections of the magazine 09 – Editorial line and communication tone 10 – Editorial guide for development of original content 11 – Search and selection of images to publish Line of sight 12 – The power of social networks to make our content visible 13 – Marketing and advertising to enhance the knowledge of the magazine 14 – Final recommendations for the maintenance of the project 15 – Digital content for a fashion magazine and trends Digital Content for a Fashion and Trend Magazine_Subtitles.7z

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