Release date:2016, October 8

Duration:05 h 06 m

Author:Von Glitschka

Skill level:Intermediate

Language:English

Exercise files:Yes

This logo design course is all about craftsmanship of the artwork, the minutia of building logo marks. It’s focused on what goes into the execution of a good logo—because it won’t matter what the idea is if you design it poorly. Von Glitschka explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows will help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

Topics include:

Drawing your design

Selecting a logo style

Building a logo with shapes

Creating modular designs

Establishing brand colors and visual continuity

Iconifying complex shapes

Adding dimension to flat motifs

Using negative space

Delivering the final logo files and style guides
Table of Contents

Introduction

Welcome 1m 7s

Exercise files 49s

1. Solid Creative Foundation

Drawing your design 13m 56s

Selecting an appropriate style 11m 32s

Ideation tactics 7m 39s

2. Base Vector Craftsmanship

The clockwork method 12m 33s

The shape building method 6m 10s

Creating precisely with smart guides 8m 6s

3. Brand Identity Formatting

Modular logo designs 9m 20s

Encapsulated logo designs 10m 15s

Logotypes 14m 27s

Establishing brand colors 15m 5s

Creating brand systems 10m 31s

4. Logo Design and Build Methodology

Visual deduction 10m 50s

Establishing visual continuity 13m 42s

Creating fat-line logos 10m 4s

Detailing with subtle rounds 15m 11s

Symmetric and asymmetric compositions 10m 47s

Alignment methods 16m 9s

Iconifying complex shapes 12m 4Ss

Adding dimension to flat motifs 8m 23s

Type exploration for logos 12m 14s

Monogram overlaps 14m 34s

Negative space logo concepts 12m 38s

Using isolation mode 7m 15s

Extend path editing 5m 8s

Creative risk taking 3m 27s

5. Delivering Final Art Files

Creating black and white logo iterations 8m 18s

Building reverse logo art 7m 22s

Production-ready files 3m 46s

Simple style guides 5m 42s

Organizing logo files 5m 39s

Conclusion Closing 47s

00. Introduction 01 – Welcome 02 – Exercise files

01. Solid Creative Foundation 03 – Drawing your design 04 – Selecting an appropriate style 05 – Ideation tactics

02. Base Vector Craftsmanship 06 – The clockwork method 07 – The shape building method 08 – Creating precisely with smart guides

03. Brand Identity Formatting 09 – Modular logo designs 10 – Encapsulated logo designs 11 – Logotypes 12 – Establishing brand colors 13 – Creating brand systems

04. Logo Design and Build Methodology 14 – Visual deduction 15 – Establishing visual continuity 16 – Creating fat-line logos 17 – Detailing with subtle rounds 18 – Symmetric and asymmetric compositions 19 – Alignment methods 20 – Iconifying complex shapes 21 – Adding dimension to flat motifs 22 – Type exploration for logos 23 – Monogram overlaps 24 – Negative space logo concepts 25 – Using isolation mode 26 – Extend path editing 27 – Creative risk taking

05. Delivering Final Art Files 28 – Creating black and white logo iterations 29 – Building reverse logo art 30 – Production-ready files 31 – Simple style guides 32 – Organizing logo files

06. Conclusion 33 – Closing

CONTENT.md Ex_Files_Illustrating_Logo_Marks.rar info.txt

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