Release date:2015, April

Duration:03 h 29 m

Author:Deke McClelland

Skill level:Intermediate

Language:English

Exercise files:Yes

Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He’ll take you through every step in the process, from identifying the brand’s objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he’ll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you’ll have a memorable logo that communicates your brand’s personal or corporate values in a single glance.

Topics include:

Identifying the brand’s objectives

Sketching a design

Drawing the artwork in Illustrator

Selecting the perfect font for a logo

Adding type

Choosing and assigning spot colors

Adding vector-based shading with gradients

Using photographic details for a more photorealistic look

Changing the orientation of a logo
Table of Contents

Introduction

Welcome 1m 31s

1. Brainstorming and Development

Identifying the client’s brand objectives 2m 35s

Sketching a few prospective designs 5m 13s

A brief tour of the logo development process 9m 1s

2. Drawing the Art for Your Logo

Documenting your design with interactive instructions 5m 2s

Creating a new document for your logo 4m 10s

Numerical sizes and coordinate positions 5m 38s

Establishing a few custom guides 6m 38s

Creating an element as a compound shape 6m 28s

Drawing Saturn behind a rocket 5m 8s

Fusing Saturn and the rocket into a single path 3m 59s

3. Setting the Type

Selecting the perfect font for your logo 4m 27s

Taking a first swing at the text on the Mac 7m 56s

Formatting your logo with a free OpenType font 6m 49s

Reshaping a letter with the Join tool 5m 47s

Upping your game with a commercial font 7m 10s

Tweaking letterforms to achieve a custom effect 8m 37s

4. Assigning Spot

Colors for Print Choosing the perfect spot colors 4m 34s

Adding Pantone spot colors to your artwork 8m 20s

Modifying art inside a clipping group 4m 44s

Streamlining your inks in CMYK 5m 33s

Streamlining your inks in RGB 5m 39s

Identifying and correcting spot-color mishaps 8m 21s

5. Adding Device-Independent Shading

Preparing your logo for vector-based shading 3m 42s

Establishing a base radial gradient 5m 47s

Blending a second gradient using translucency 5m 20s

Coloring a gradient with a blend mode 4m 15s

Exporting your logo as a PNG graphic 6m 38s

Scaling your PNG graphic to fit a large display 4m 19s

6. Adding Some

Photorealism Exporting your logo as a layered PSD file 3m 33s

Scaling a design to avoid antialiasing 6m 8s

Masking a photograph into your logo 6m 57s

Better integrating the photo into the logo 6m 23s

Introducing a photo as a Smart Object 6m 18s

Reestablishing the original color scheme 2m 59s

7. Changing the Orientation

Arranging the logo into a horizontal design 6m 55s

Copying a graphic with all blending intact 5m 38s

Conclusion Until next time 1m 40s

00. Introduction 01 – Welcome

01. Brainstorming and Development 02 – Identifying the clients brand objectives 03 – Sketching a few prospective designs 04 – A brief tour of the logo development process

02. Drawing the Art for Your Logo 05 – Documenting your design with interactive instructions 06 – Creating a new document for your logo 07 – Numerical sizes and coordinate positions 08 – Establishing a few custom guides 09 – Creating an element as a compound shape 10 – Drawing Saturn behind a rocket 11 – Fusing Saturn and the rocket into a single path

03. Setting the Type 12 – Selecting the perfect font for your logo 13 – Taking a first swing at the text on the Mac 14 – Formatting your logo with a free OpenType font 15 – Reshaping a letter with the Join tool 16 – Upping your game with a commercial font 17 – Tweaking letterforms to achieve a custom effect

04. Assigning Spot Colors for Print 18 – Choosing the perfect spot colors 19 – Adding Pantone spot colors to your artwork 20 – Modifying art inside a clipping group 21 – Streamlining your inks in CMYK 22 – Streamlining your inks in RGB 23 – Identifying and correcting spot-color mishaps

05. Adding Device-Independent Shading 24 – Preparing your logo for vector-based shading 25 – Establishing a base radial gradient 26 – Blending a second gradient using translucency 27 – Coloring a gradient with a blend mode 28 – Exporting your logo as a PNG graphic 29 – Scaling your PNG graphic to fit a large display

06. Adding Some Photorealism 30 – Exporting your logo as a layered PSD file 31 – Scaling a design to avoid antialiasing 32 – Masking a photograph into your logo 33 – Better integrating the photo into the logo 34 – Introducing a photo as a Smart Object 35 – Reestablishing the original color scheme

07. Changing the Orientation 36 – Arranging the logo into a horizontal design 37 – Copying a graphic with all blending intact

08. Conclusion 38 – Until next time

CONTENT.md Ex_Files_Cr_Ad_Logo.rar info.txt

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