Roadmap to Getting Your Illustrations on Products

This class is for illustrators who have the talent but lack the know-how to get their illustrations on products. Within 2 years of quitting her in-house design job, teacher Anne Bollman was able to create a six-figure self-employed salary as an illustrator using this method. She will take you step by step through her marketing and portfolio development strategy so that you have the tools you need to get your art on products. Students of the class will be able to download an illustrated roadmap to fill out as well as a workbook so that they can easily follow along and establish their own plan for success.

CLASS OUTLINE

Introduction

Class Prep

Defining Your Goal

Artist Marketing Overview

Step 1: Identify Top 3 Target Markets

Markets Overview

Step 2: Conduct Market Research

How to Find Manufacturers

How to Determine if They are a Fit

How to Determine if They Work with Artists

How to Find Contact Info

Step 3: Portfolio Review

Selecting Existing Pieces for Submission

Determining How Many New Pieces You Need

Step 4: Scheduling

Determine Time Needed for Developing Online Presence

Determine Time Needed for Portfolio Development

Calendar Blocking and Establishing Submission Due Dates

Step 5: Online Presence

Website Development

Online Portfolio Development

Instagram Account Development

Step 6: Portfolio Development

Market Research Based Concepting

Submission Presentation Formatting

Step 7: Email Pitch

How to Write a Brief Yet Effective Submission Email

Step 8, 9, 10

8: Adjusting Your Schedule

9: Repeating Steps 6 & 7 for Remaining Markets

10: Email Responses to Expect and Follow Up