Storytelling for Designers

The main goal for most design projects is to convey a message visually, in a way that hooks the viewer. What better way to make an idea stick than by telling a story? In this course, art director Stacey Williams-Ng walks you through the elements of a compelling story, and demonstrates how to weave narrative into pictures and graphics, for maximum impact. Learn the tricks that writers, comic-strip artists, advertisers, and illustrators use to elicit emotional responses with stories, and how you can use these to practical application in your designs. Along the way, Stacey provides examples of great story-driven campaigns created by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and Aesthetic Apparatus; famous brands such as Harley-Davidson; and artists like our own Mary Jane Begin.

Topics include:

Connecting with your audience

Defining the structure (and protagonist) of your story

Tools of the trade: symbolism, color, icons, typography, and more

Using personas

01_Welcome 02_Storytelling_in_a_visual_profession 03_What_stories_are,_and_why_we_respond_to_them 04_Connect_with_your_audience 05_Stimulate_emotion 06_Worth_a_thousand_words 07_Story_structure 08_Who_is_the_protagonist 09_What_is_the_story_problem 10_The_element_of_surprise 11_Symbolism 12_Iconography_and_logos 13_Color_and_mood 14_Composition 15_Do_it_with_style 16_Typography 17_Putting_it_all_together 18_Researching_the_audience_and_the_client 19_Using_personas 20_Coming_up_with_story_concepts 21_The_creative_brief 22_Wrapping_up Ex_Files 04_02 Client Interview

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