Release date:2020, February

Author:Elena Sancho

Skill level:Beginner

Language:Spanish

Exercise files:Yes

Learn the keys to creating brand images that tell stories

When you start a business or you want to renew the image of a company, the logo design is one of the most important tasks, because it is the first impression that customers receive. A key element of communication. Designing a brand is an integral work that defines how the brand behaves in its day to day and how, ideally, it manages to connect with people.

What separates a memorable logo from the rest? This is the specialty of Elena Sancho, founder of Tatabi Studio, who will explain step by step how to create an original, recognizable and modern logo so that your brand generates a great first impression.

modern logo

01. Introduction 01. Presentation 02. Influences

02. Analysis of a logo 01. Typology 02. Styles 03. The keys to a successful logo

03. Your logo – think before designing 01. Prepare the ground before designing 02. Decide three creative paths

04. Techniques for sketching your ideas 01. Union of concepts 02. Playing with the letters 03. Simplification 04. Calligraphic logos and acronyms

05. Vectorize the logo 01. How to use illustrator 02. Vectorize the symbol 03. Choose typographies 04. Composition of the logo and versions

06. Basic brand manual 01. Proposal of final logos 02. How would your logo look 03. The basic brand manual

07. Final project 01. Final project

Creation of an Original Logo from Scratch with Tatabi Studio – Subtitles.7z Creation of an Original Logo from Scratch with Tatabi Studio.7z

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