Release date:2020

Author:Birgit Palma

Skill level:Beginner

Language:English

Exercise files:Not Provided

Learn how to add depth and meaning to words using shapes, color, and volume

Illustrated lettering designs have the power to engulf the viewer into an imaginative rollercoaster, awakening their emotions through the multiple layers of meaning within each letter. Behind this imaginative artwork lies a structured methodology, research, and lots of playfulness, all of which can be learned in this course.

Birgit Palma—renowned artist specializing in type illustration—takes you to her own designer’s playground and shows you all the steps to creating unique illustrated lettering art.

Using her vast experience from working with major clients such as Adidas, Adobe US, Diesel, Hyundai, Coca-Cola, more, she shows you how to go from the initial ideation, to designing on Adobe Illustrator and Photoshop, right up to the best way to share it with clients and peers.

shapes, color, and volume
Table of Contents

U1

Introduction

About Me

Influences

What We Will Do in the Course?

U2

Preparation and Research

The Design Principles

What Is a Modular Type?

Prepare Your Workspace in Illustrator

Helpful Shortcuts in Illustrator

VIP Illustrator Tools: Pathfinder & Blend Tools

Starting the Research

U3

Working With Type

Turning Your Research Into Original Ideas

What Type Style Is Your City?

Create a Modular Grid

Color, Composition & Balance Your Artwork

U4

Illustration: Transform Your Inspiration

Transform Your Inspiration

Start to Create Elements

Combine Illustration, Typography & Color

Dress up Your Modular Type: Attention to Detail

U5

Sharing the Story

Final Recommendations

Round Up

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