Advertising Creativity Take your Ideas to the Next Level (Spanish, Multisub)

Camilo and Iván make up a creative team, one is Art Director and the other Copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with a strategic purpose unites them.

They have worked for the last 6 years as Creative Directors for Coca-Cola (Latin Center and Andean region), a brand for which they have won several awards at renowned festivals such as Cannes Lions, Clio Festival, London Festival, D & AD, One Show, among others. .

His greatest pride is to create great ideas for Coca-Cola and make them a reality around the world, even exhibited at the Coca-Cola Museum in Atlanta (USA).

01 – Presentation 02 – Influences 03 – Brief 04 – Dibrief 05 – Strategy 06 – Success stories in planning 07 – Creative Development Part 1 08 – Creative Development Part 2 09 – The idea and the creative criteria 10 – Craft and Execution 11 – Video Case Board 12 – If you do not sell, its not creative – Get to know the customer 13 – If you do not sell, its not creative Presentation 14 – Creative direction for brands Advertising Creativity Take your Ideas to the Next Level_Subtitles.7z

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