Release date:2022
Author:drmorbito
Skill level:Beginner
Language:Spanish
Exercise files:Yes
Conceptualisation, visualisation and design of the visual identity of an artisanal beer brand
In this course, Eric Morales, better known as Dr. Morbito -Founder of Sideral Studio- will teach you to create the visual identity of a craft beer from a mother concept.You will start from a market analysis that will allow you to define a unique and distinctive product idea. You will learn to select the appropriate graphic elements for the label of your beer and to adjust them to the container. Finally, you will make professional mockups that you will include in a presentation for sales to the client.
About this course You will begin knowing the philosophy of Sideral, a study dedicated to the market of organic products, with a strong social conscience, as well as some of its most outstanding works.
Later you will be able to enter into the conceptualization phase of the product (a craft beer brand). To do this, you will carry out an exhaustive analysis of the market and investigate the different types of beer that exist and their advantages. Once the concept is defined, you will live it and collect first-hand information that will later serve as the basis for your design.
Next, you will create the beer label by choosing the visual elements and the appropriate typeface to your idea. You will learn to adjust the image to the body of the bottle, as well as important information about the adaptation of the design to the physical product, its final impression and you will create mockups for the different versions of the container.
Finally, you will carry out a professional product shooting with a low budget and prepare a sales presentation that leaves no words to partners, clients or future investors.
What is this course’s project? Develop the visual identity of a craft beer brand from a mother concept that identifies it and makes it stand out from the competition.
Who is it for? To graphic designers, illustrators, students and anyone who wants to learn to sell their own projects with their own style.
What you need Basic knowledge of Photoshop and Illustrator or any vector design program, a computer and a cold beer are required.
01 – Dr. Morbito, Tixinda and Sideral 02 – Influences and Mexico as inspiration 03 – To taste beers 04 – Define the Mother Concept 05 – Live the Concept 06 – Selection of typography and design of elements 07 – Formation of graphic elements I 08 – Formation of graphic elements II 09 – Formation of graphic elements III 10 – Application of the image 11 – Beer packaging and work in Mockup 12 – Beer packaging and work in Mockup II 13 – Shooting 14 – Presentation Template 15 – Branding and Packaging for Craft Beer
Channel and Group
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