Branding for Restaurants (Spanish, Multisub)

Learn how to create memorable branding that tells a story and stimulates all five senses

A logo is the visible face of a complex communication system that defines a brand. In the case of a restaurant, that can include not only the unique flavors it offers in its dishes, but also less obvious details like the music, the decoration, and the uniforms of the staff.

In this course, explore the many brand expressions that can exist within a food or restaurant project alongside Vicky González, founder of the branding and brand strategy studio VVORKROOM. Learn to develop different graphic applications in a way that communicates a coherent concept without being repetitive.

About this course Start the course by getting to know a little about how VVORKROOM came to be. Vicky shows you the different people and places that have influenced her work and professional life.

Discover what a complete identity project is, also known as a 360° experience. Vicky explains the importance of understanding the context, the concept, the target, and the type of food and drinks offered. She teaches you why success can’t be determined by simply being fashionable, trendy, or beautiful.

Learn the possibilities for giving the project personality, from obvious design choices like the menu, uniforms, and decor, to the not-so-obvious ones like the space’s sounds and smells.

See how to create a unique experience by taking care of every detail and learning to answer simple but important questions like: Are there tablecloths in your restaurant? Are the napkins made of cloth or paper? Are orders taken at the counter or do they serve you at the table? Is there Wi-Fi?

Begin to define your project by understanding your client and, above all else, your client’s client. Put yourself in the diner’s place to contemplate what their needs and expectations are, including possible frustrations.

Having gathered all this information, discover how to design a coherent system for communicating the brand concept.

Finally, Vicky gives you some tips for taking your final project even further and using it to impress potential clients.

What is this course’s project? Develop a complete branding project for a restaurant or bar—from the initial concept to the final applications, including a logo, a mood board of the interior, and a definition of the complete experience.