Design of Experimental Typographic Posters (Spanish, Multisub)

Express a creative concept by mixing digital and analog techniques It is important to know the different techniques of graphic expression to know which one to choose in each creation process. Eréndida Mancilla and Manolo Guerrero, better known as BlueTypo, are a design studio that opted for the specialization of typography and poster development, generating unique creative pieces, selected in publications from around the world.

In this course you will learn to combine analog and digital techniques to generate experimental graphic pieces full of expressiveness. You will begin to familiarize yourself with terms such as mental maps or hierarchy of information to start your creative process and you will learn the necessary tools to get you to develop your project and promote it.

What will you learn in this online course?

COURSE TABLE OF CONTENTS

You will begin by knowing the beginnings of BlueTypo, how they started designing posters and what their influences, authors and artistic references have been for them up to now. In the same way, you can introduce yourself and share what inspires you.

You will learn techniques to get a creative idea to work on, in any graphic project you do. The teachers will provide you with pages and utilities to facilitate the development of this process.

You will acquire basic knowledge about composition, proportions, hierarchy and reticle so that you can establish an order of logical importance (or not) in your proposals. It is important to know some basic rules, although later you will experiment and work on alternative paths. In addition, you will have at your disposal informative resources that will guide you and help you understand the design keys.

You will receive an introduction to typography, reviewing both formal and expressive aspects, and you will learn to select and correctly use a typeface depending on the project.

The teachers will show you some basic graphic representation techniques so that you can apply to your creations, such as collage. You will learn more about the typographic poster and about how analog techniques can go hand in hand with digital ones. You will see how Adobe Photoshop and Illustrator can help you add textures, colors and all kinds of finishes, giving added value to your manual creations.

You will put into practice everything you have learned, making a typographic collage with paper and scissors, and adjusting it with the mentioned digital tools. Once done, the teachers will explain how to expose it in a portfolio online and of course, get the most out of social networks.

What is this course’s project?You will create a typographic poster using analog techniques and enhancing its expressiveness with digital tools, thus achieving a unique and vibrant composition.

Who is this online course for? To all those interested in the use of typography and the poster, who want to learn to express their concepts through a unique way, mixing analog and digital techniques.

Requirements and materials Basic knowledge of Adobe Illustrator and Photoshop is required. You will also need materials such as paper, pencil, printer, scissors, cutter and glue.