Release date:2022

Author:Mary Jane Begin

Skill level:Beginner

Language:English

Exercise files:Yes

Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer’s attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.

These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.

1-How Color Shapes Meaning 1-Introduction- How color shapes meaning 2-Universal, cultural, and personal symbols of color 3-Concepts made clear 4-Brand identity and language 5-Sequence and pattern

2-The Color Wheel 1-What is the color wheel 2-Primary colors, primary concerns 3-Playing with complementary colors 4-Tertiary colors- The basics of brown and gray

3-The Elements of Color 1-An overview of elements 2-Value is not a moral judgment 3-Saturation to neutralization 4-Temperature- How hot is hot- 5-Textures, marks, dashes, and dots 6-Seeing through color- Opaque, translucent, and transparent

4-Contrast 1-What is contrast- 2-Creating focus- Living on the edge 3-Creating the readable image 4-Connecting contrast with content

5-Color and Light 1-Illuminating light 2-The effect of contrast in light 3-Value and saturation 4-On temperature 5-On complements 6-Secondary and reflected light 7-RGB vs. CMYK

6-Palettes 1-An introduction to palettes 2-Limited palettes- A harmonious color palette 3-Harmony and discord 4-Unifying color grounds 5-Unifying glazes and layers 6-Charting a color family

7-Color Shape, Texture, and Context 1-Balance of shapes- How much is too much- 2-Weaving textural color 3-Color in context 4-Color blindness 5-Challenge- Deconstructing color 6-Solution- Demo of deconstructing color Conclusion Ex_Files_Foundations_Color.7z [Linkedin] Graphic Design Foundations. Color Theory_Subtitles.7z

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